Denny Tsai


My parents are first generation Chinese and raised me in a way consisting of tradition, respect, and filial piety. But I was born in America. A country which values the ingenuity of individualism, rebellion, and self fulfillment. 

As a designer, balancing two conflicting world views has helped keep my mind open to understand and appreciate new ideas but stay critical of their message. I believe it's crucial to hear other people's thoughts in order to weigh them against my own. When designing with a team I always question "why" and as a design leader I expect the same. If people don't understand, then they cannot believe, and if they cannot believe, then they cannot have passion. I believe that design is passion with a direction and a goal. Without it, there is no design.

I want to hear other people's beliefs and work with others as passionate as I am about design. And I want to use design to share my passion with the world.

  • Contact Denny Tsai

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    Résumé / CV


    Tang & Tsai Trading Corp.
    Chief Operations Officer
    June 2011 - Present
    Oversee daily activities of the company as well as acquiring potential assets and resources to further company goals. Also Creative Director duties including but not limited to product design, product development, web design, marketing, and so forth.

    Purina Sponsored project
    Spring 2011
    Art Center College of Design, Pasadena, California
    Helped guide students through the design process from blue sky ideation sketching to final presentation as well as coaching on how to deal with different clients.

    Johnson & Johnson Design Storm
    Spring 2011
    Art Center College of Design, Pasadena, California
    Worked closely with Chris Hacker and Neil Sadler to develop a retail experience for the future and how traditional stores can compete for the business of the "wired" generation.

    Avery Dennison Sponsored Project
    Fall 2011
    Art Center College of Design, Pasadena, California
    Worked with Avery Dennison to imagine how people will manage their lives in 2020 and created suitable solutions for the future regarding retail labelling and office supplies.

    Form Art Industrial Design
    Industrial Design Intern
    Summer 2010
    Hong Kong
    Engineering study for rollators, worked on glassware form studies as well as other domestic ware including steam irons, cleaning products, and dinnerware.

    Johnson & Johnson Sponsored Project
    Spring 2010
    Art Center College of Design, Pasadena, California
    Designed a project for Johnson & Johnson in conjunction with Carrefour to re-evaluate and redefine the parapharmacy area within Carrefour stores.

    US Autotech Corporation
    Advertising Consultant
    October 2008 - 2009
    Brooklyn, New York
    Design and proof marketing ads for new and existing product line. Oversaw and distributed online, mail out, and physical print ads.

  • Awards and Publications

    Art Center Student Gallery
    Cultural Salt and Pepper Shakers
    MEEM - Business Networking Tool
    Dizzy Anteater - Children's Toy

    Core Strengths

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