qcat demo video 2 hires from Daniel Xiao on Vimeo.
Design to me is the successful culmination of 4 simple principles: Quality, empathy, poetry, and energy. Quality should be reflected in your process and execution. Your designs should always be centered around empathy for your end user. Poetry is the rhetoric we put into our designs, and the life in our designs that extend past their functions, and energy is the impact that your design makes to those who interact with it.