Coming from Basel, Switzerland, I grew up attending events such as Art Basel and Baselworld. The variety and diversity of the artwork and watches inspired me to travel and explore various countries and their unique culture.
This exposure made me return home realizing that Switzerland, as fascinating as it is with its neutrality, sophistication and discipline, can also feel limiting.
That’s when I realized that in order to grow, I needed to break out of that neutrality - my comfort zone. This is how I approach design today: Understanding the essence to re-imagine boundaries.