Statement

Hi, I’m Eddie Cook. Growing up in LA, my life was filled with wrong turns. I had to learn quickly how to be a keen observer, one that could identify and analyze information. Thankfully, I had an innate ability to read people and understand their needs. Survival took resilience and humor.

Today, as a designer, I love taking a concept and pushing the boundaries to its impossible possibilities. I take what’s accepted as the norm and turn it upside down. I look at rules and see where to break them. I deconstruct perceptions in order to reach new opportunities and use raw emotion and experience to the drive the strategy. The strategy creates the foundation of the design, one that fearlessly strives to forge a stronger bond with the world around us.