Statement

Moving back and forth between Shanghai and Orange County, I was always adapting to new environments and pushed myself to achieve both academically and physically, earning a black belt in Taekwondo. My need to define, analyze, and solve problems drives my passion for industrial design solutions and innovation. By creating a design system, I craft the entire experience- products, packaging, branding, apps, even the retail environment. The right products or experiences must be highly functional but ultimately, need to connect with the user on an emotional level. Through thoughtful material choice, color, trends and cultural preferences, I want to design cohesive experiences for the brand and the user.