Sizzle Reel from Joel McDavitt on Vimeo.
Airia Video from Joel McDavitt on Vimeo.
I grew up in a small town in northern California, where I spent most of my time riding my bike in the woods with my friends. It was during this period that I realized something that was very simple, yet also critically important. I learned that for me, one of the most compelling parts of life, is the excitement of being physically active.
I’m an artist, an athlete, and a shameless seeker of raw adrenalin, and this has helped to shape the way that I exercise my creative mind.
I enjoy designing products that are inspired by the activities that I’m naturally drawn to, and I appreciate that this helps people to live more exciting and fulfilling lives.