Kenneth Tay

Synchrony User Interaction 2 from Kenneth Tay on Vimeo.

Statement

Making the complex simple.

Growing up in the structured and organized heartlands of Singapore, things felt a little constricted at times. This changed when I was first introduced to the design process in high school. It empowered me to work within constraints, challenging it, but at the same time respecting it.

This probably also contributed to my moderate (some say borderline severe) obsession with neatness and organization. It finds its place in a world becoming more connected yet more complex and complicated. I find my place, transforming those frustrating transactions into enjoyable interactions, making the complex, simple.

  • Contact Kenneth Tay

    LinkedIn
    kennethtay.com

    Experience

    08/15 Watches
    Co-Founder, Designer
    January 2015 - Present
    San Francisco, CA / Singapore

    Continuum
    Product Design Intern
    January 2014 - April 2014
    Boston, MA

    Art Center College of Design
    Teaching Assistant (ID Research, Product Design 4, Solid Modeling)
    September 2013 - April 2015
    Pasadena, CA

    Republic of Singapore Air Force
    Air Warfare Officer, 163 SQN (National Service)
    June 2010 - June 2011
    Singapore

    Education

    INSEAD
    Singapore
    4-month Exchange Program, MBA, 2014

    Temasek Polytechnic
    Singapore
    Diploma, with Merit, Product & Industrial Design, 2009

  • Gallery/Exhibit

    Student Gallery
    Ode to Nobles
    Rytm
    Amulet
    Bad Rep
    Fondue For 2

    Awards

    IDEA, Finalist
    IDSA
    In recognition of Rytm
    2014

    Publications

    Trend Hunter
    Synchrony
    Therapeutic Digital Drums
    March 2015

    Klonblog
    Synchrony
    Synchrony – Ein therapeutisches Musikinstrument
    March 2015

    Core Strengths

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