Xiaobin Li


Prior to my education at Art Center, I received a Bachelor’s degree in Industrial Design from Nanjing Institute of Technology in China. I learned the basic skills, such as sketching, software, and prototyping but lacked an ability to develop my design and the process in-between.

Now, I am able to consider the whole ecosystem in my design process, business, marketing, culture and environment. I have a passion for business management and love designing the business model, plan and crafting the strategy.

Currently I am part of a team that created an online platform called Yineng Radio, which is a place for designers to share their creativity and experience. Creating the business, I was able to collaborate with experts from diverse fields, such as financiers, marketing teams, and web developers. I know how to bring a team together by utilizing everyone's passion and creating a climate that is both clear and supportive.

  • Contact Xiaobin Li



    BloomSky Inc.
    Interaction Design Intern
    September 2015 - December 2015
    Menlo Park, CA

    Titane+ Design
    Product Design Intern
    October 2014 - January 2015

    Yineng Radio
    March 2015 - Present
    Pasadena, CA


    Nanjing Institute of Technology
    Nanjing, China
    Bachelor of Science, Industrial Design, 2012

  • Gallery/Exhibit

    Student Gallery
    Bloom - Indoor Gardening System
    AutoZone - Rebrand and Packaging Design


    Concepts we wish were real: AutoZone
    Package design
    August 14, 2015

    Core Strengths

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