Daniela Cardona
About Daniela Cardona from Daniela Cardona on Vimeo.
Statement
I was born and raised in the beautiful city of Bogotá in Colombia. I didn’t grow up within a very developed design industry, but I did grow up in a resilient culture full of resourceful people that were always looking for ways to improve their quality of life. People that were raised to be designers of their own environment. Later, when I discovered design was my fundamental passion, I understood the immediate connection between people’s needs and how it affected their ever-changing environment. At 13 years old, I made the decision to have a career in an industry dedicated to improve upon human experiences.
I love to create memorable experiences through authentic design, with one of the most exciting aspects being the infinite possibilities of creation. Objects, services, brands and all of the elements that are touch-points between humans and experiences, will exist as long as we live. I am looking forward to continue evolving in a forceful industry that provides valuable relationships between people and their ecosystems.
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Contact Daniela Cardona
LinkedIn
Behance
danielacardona.com
Experience
TODA
Product and Graphic Design Intern
May 2016 - August 2016
Brooklyn, NY Gensler
Product Design Intern
May 2015 - August 2015
Los Angeles, CA ArtCenter College of Design
Viscom 5 Teaching Assistant
January 2015 - April 2015
Pasadena, CA ArtCenter College of Design
Branding Strategies Teaching Assistant
May 2014 - August 2014
Pasadena, CA
Education
INSEAD Business School
Singapore
Study Abroad Certification, MBA, 2016
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Gallery/Exhibit
Student Gallery
Trilogi – Traveling bag
A Painter’s Brush – Creative strategies
Crest – Re-branding and packaging
Awards
VentureWell Educational Grant: $5,000
VentureWell
In recognition of Q
November 2015Spark! Award: Bronze
Spark!
In recognition of Q
November 2015Spark! Award: Finalist
Spark!
In recognition of Bahu
August 2015
Publications
A Wearable Captioning Device for the Hearing Impaired
Q
Wearable Captioning Device - Core 77
October 2016Q: Wearable Captioning Device for Hearing Impaired People to Communicate Better
Q
Wearable Captioning Device - Tuvie
September 2016Crest Re-Branding (Student Project)
Crest
Crest Re-Branding – Packaging of the World
March 2016Concepts We Wish Were Real: Rebranding Crest
Crest
Crest Re-Branding – The Dieline
December 2015Los Angeles Department of Transportation and Gensler Intern Research Projects
Innovative Bike Parking
Final Report
October 2015Student designers incorporate quantified self metrics into mind-bogglingly innovative devices for people with disabilities
Q
Q – Dotted Line Blog
August 2015
Core Strengths
brand strategy, experience design, strategic thinking