Jin Choi


Hi, my name is Jin Choi. I love portable music players, smartphones, and Gameboys. Basically, I am emotionally attached to all of my consumer electronics. I am someone who notices the delicate transition of the surface, the color choices for LEDs, and the thoughtful consideration of button placement.
I am interested in finding the perfect blend of the practical and the aesthetic. By considering all possible scenarios and potential inconveniences, I generate concepts that can improve the functionality of a product, one that consider the finer details. Through form development, material selection and creating harmonious color combinations, I want to ignite a deep connection to the object. As a designer, I am passionate about creating products that are desirable for both function and beauty.