Statement

As a kid, my grandfather kept a list of all the tech issues he was having. For example, a remote control was a source of frustration and vulnerability, and I felt his pain. I created a basic user guide and taped down all the buttons he didn’t need. A simple solution made such a huge impact, and it ignited a passion within me. Why wasn’t he considered? Who forgot about him?

When it comes to design, I focus on the details and the subtleness of how people feel and what I can do to make individuals feel special through helping them recognize their importance. I combine my design thinking with empathy to create warm and memorable experiences through physical products.

The challenge that I enjoy is to come to a design that bears universality and yet detailed enough to cater to the prominent needs of various user groups.

Hi, my name is Andy Kim, and I am your product + experience designer.