Statement

Growing up I spent countless hours at my parents manufacturing business watching developers, engineers and designers all working together. I wanted to be in the middle of that collaboration and I saw design as the answer.

Whether I’m designing hard goods, soft goods, cars, interface or environments I analyze future trends in order to anticipate market viability. I then create a branding strategy that redefines and reimagines opportunities for business. Using my experience as a designer, allows me to translate these ideas and bring them to reality. I want to be a branding strategist that is the bridge between business and design.