Statement

How’s it going. My name is Karim Merchant. I’m half Cuban, half Indian, a mix of Muslim and Catholic faiths and raised in sunny California.

I have always had a mixture of diverse interests and curiosities. As far as I remember, I’ve enjoyed frankensteining things together and inventing objects that had yet to existed.

Today I’m equally inspired to make. Be it music, food, homebrews or products, I immerse myself in creative pursuit. I believe personal experience drives critical innovation and by stepping in others' shoes, I gain a deep understanding of their culture and their needs. I create multiple prototypes, testing how people interact with my designs on both functional and aesthetic levels. This need to dive deep and refine is fueled by my desire to find tangible solutions that are impactful in a very human way.