Statement

Hello, I’m Vanessa Lee. I grew up playing the viola and was driven to excellence within the craft. A solo pursuit soon became an opportunity to be a part of a symphony and this experience allowed me to find harmony in a well-aligned team.

Working on a diverse and collaborative team allows for a rich exchange of ideas and a clear alignment of goals. It inspires me to dive deep, observe, analyze and develop insights that guide me in creating a harmonious branding strategy. I love to explore the history, style, function and experience of a brand in order to design new opportunities, ones that will strengthen the bond between the brand and the user. Often it’s the smallest of details that hit the perfect note.