Statement

Hey how’s it going?! My name is Vicente Magana, I’m a proud Mexican American and the first of my family to go to college. My obsession with design started when I would help my dad work construction. I always wondered, what if it’s built differently? Can it be done using less? How old is this technique and do we simply accept it? I applied that same thinking to my first love, cars. After years of working, I discovered Transportation Design at ArtCenter. Halfway through my studies, I switched to Product, as the user-pain-point centric approach is more in-line with my need to expand and augment. I start with a solid base, without assumptions, connecting the true needs with the attempted solution. I love ideation, prototyping, quick mockups, and challenging the status quo. Whether I’m designing a product or a system, I’m not okay with “this is how it's done” or “it’s not possible.” That’s just where the conversation starts.