Statement

Hi, I’m Yvonne Tseng. I’ve always been involved in the arts– illustration, craft, fashion, music, dance. I’ve tried it all and loved having the freedom to express myself.

I love Branding and Packaging. When I work with brands, I want to understand their identity to see what works, what doesn’t, and help them reframe and redesign from the ground up. I immerse myself in the brand to identify the opportunities and design a path forward that is both intentional and visually compelling. I infuse brands with personality, tell their story, and create immersive experiences that allow people to feel a sense of magic.