Statement

Hi, I am Haeun Kim, a life-loving human being. Ever since I was a kid, my family moved a lot from big cities to the tiniest rural communities. Experiencing different lifestyles, from a dirt road in a field to crazy metro links, I always paid attention to how people lived their days.

When you walk outside and the heat washes over you, you feel it. Moments like these are part of daily life. Recognizing these experiences can often be taken for granted and overlooked. Not by me. From storytelling to CMF, I explore, I fill the gaps and create emotional pathways that allow people to connect with products that we use every day. I live for these moments.