My name is Ian Simon. As a kid, I played soccer, basketball, and baseball. Sport was something I was always connected to. I also experienced how the digital world revealed new ways to enjoy sports. Esports demands that gamers have similar qualities of skill, competition and comradery. I see how a new community exists in esports, one that demands product, footwear and apparel that is tailored to their lifestyle. With this untapped, yet growing market, I want to be on the cutting edge of its evolution.