Statement

Hi, I’m Will Song. I’m a Southern California native. After a few years in college, I left to pursue my passion for motorcycles. I taught myself metal fabrication and eventually became skilled enough to build my own bikes, manufacture parts and push them to their limits. I’m okay with taking risks. I use my experience in motorsports and machinery to design clever, mechanical solutions with impeccable function. I want to build objects of desire, and products and experiences that resonate in people both instinctively and viscerally. I love working with a dynamic team, developing superior hardware solutions that will make people’s hearts beat just a little faster.