Statement

Whether in the streets of Korea or the eleven homes I've lived in the US, my mom taught me the art of ‘people watching’. For hours on end I would study people, observe their interactions and how they engaged with the environment around them. I loved the ambiguity of every new situation and soaked in every detail. Hopeful and optimistic, I am always looking for pockets of opportunity to spark joy in the daily lives of people. In order to uncover underlying brand value and connect to their audience, I define, redefine, dissect insights, solve problems, and align aesthetic language to deliver a unique story. Designing a visible, tangible, and engaging reality is about building a relationship and extending possibility to the world with a vision and a cohesive strategy. Creating an authentic experience starts and ends with people.