Statement

Hi, my name is Hojin In. I have always seen art and design as entrepreneurial. I made toys, pencil cases, sugar candy, whatever I could to sell to my friends. I learned at an early age that I could identify what others wanted and evoke desire, just like the brands I admired. As an industrial designer, I strive to innovate everyday-carry products and softgoods. I am obsessed with the classics yet excited for the future and want to redefine timeless aesthetics through the scope of modern technology. In order to push the boundaries and explore the future of wearable brands, I want to find the balance between iconic visuals and innovative function. It’s all about creating desire.