Michael Almeida


I look at design as an opportunity to live within ideas and to realize my innate desire for creation. My strategic lens has always driven me to look at brand values, internal competencies, and growth potential to shape products, experiences, and cohesive brand ecosystems which engage the latent needs of everyday people. My humanist tendencies guide my creative process and idea generation through poetic visions of human narrative and forecasted futures. This generative sense of gravity and awe are large components of what drive my day-to-day passion for what I do. My process specialty starts during the front-end work of strategy and concept development. It follows through to early stages of hardware development and experience architecture where I look at the experience of objects through physical interaction, affordance, and the way in which products fit into our daily lives.