Statement

Hi, Nice you to meet you. My name is Robert Cheng. Growing up in Taiwan, in a manufacturing family, I was always aware of business analytics and the science of making. I absorbed the fast-paced, intensive collaboration and the bringing together of multiple components in order to bring industry to the user. This started my creative journey in design. As an industrial designer, I’m strategic. I document, I find structure, I deconstruct, I go wide, I refine and synthesize, in order to connect the dots and find new opportunities. Designing a strategy is about finding a balance between possibility and reality, ultimately bridging the gap between business and users. Using tools such as ideation, rapid prototyping and UI/UX, I am able to design for each unique context in a way that is elevated and brings value to both people and business.